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digital imaging solutions,color management and inkjet media

ASMP, Mac Holbert, Digital2you and Epson Workshop in Santa Fe, NM on April 2, 2016

Digital Printmaking: Optimizing Your Workflow for the Highest QualityOptimize Your Workflow with Mac Holbert

With Mac Holbert

Saturday, April 2, 2016

9am - 5pm

Tipton Hall, Santa Fe University of Art and Design 

1600 St Michaels Drive - Santa Fe


Register Today    $10 ASMP Members   $30 General Public   FREE to students and faculty of accredited educational institutions and public schools

Do your prints truly express your artistic vision?  Let one of the nation’s most respected digital printmakers provide some clarity. Join R. Mac Holbert (co-founder of the world¹s first digital photography printmaking studio) in an intensive 8 hour printmaking experience. This workshop explores the latest developments in fine-art digital printmaking. By combining digital techniques with traditional aesthetics, participants learn how to properly optimize their images for high-quality inkjet output of all sizes. Topics include: fine-art workflow; color calibration and color management; advanced imaging techniques; output options; substrate choice and permanence issues.

Recommended: A basic knowledge of Photoshop and the RAW processor of choice (i.e. Adobe Camera RAW or Lightroom)


DIGITAL2YOU: Digital imaging solutions, color management and inkjet media

EPSON: one of the world's largest manufacturers of computer printers, and information and imaging related equipment.  Dennis Halley, Epson representative, will be on site displaying the New Epson P800 Printer

SANTA FE UNIVERSITY OF ART & DESIGN: Programs at the university combine practical experience with core theory, empowering students to develop a thorough understanding of their professional aspirations in contemporary music, creative writing, theatre, art, graphic design, film, photography, digital arts, and arts management.


Mac Holbert

R. Mac Holbert – Biography

R. Mac Holbert, along with musician/photographer Graham Nash, in 1989 co-founded Nash Editions, widely regarded as the world's first digital printmaking studio focusing solely on photography. In 2011, Mac co-founded The Image Collective, a company that helps cultural heritage institutions create revenue through the sale of extreme quality print-on-demand fine art prints.  Mac has lectured extensively on digital output, digital imaging/scanning, and fine art. He is a partner in plug-in provider PixelGenius (makers of Photokit Sharpener II), as well as a beta tester for Epson America, X-rite, NEC, Adobe, and other software and hardware manufacturers. 

In addition to being a sought-after instructor at institutions like the Maine Media Workshop, the International Center for Photography, Epson Print Academy, the Santa Fe Photographic Workshops, and Anderson Ranch Arts Center, Holbert has presented at many ASMP chapters across the country.  See more at Holbert’s website:

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