So, what exactly is Soft Signage? Can I really get into this for less than $20,000?
Opposite of hard signage created on UV Flatbed printers, soft signage generally uses cloth material instead of board, coroplast or vinyls. When choosing soft signage printing, most clients need a flexible substrate or material that is eco-friendly that can be recycled. This is one of the nice features of soft signage, that the cloth used can be recycled versus plastic boards or vinyls that don’t recycle well.
OK, so soft signage usually is printed on cloth like the pole flags you see on the streets or some of the nice trade show displays that go big and can be back lit with LED lights.
The large printing companies have switched to soft signage by doing grand format printing or dye sublimation. There are some major players in the market that are able to service most any account and offer a wide variety of sizes of all these new, soft signage products for retail display, trade shows and decorative projects. So if you are a sign shop, you just probably outsource this and keep doing vinyl on your solvent printer and live with this.
What happens if you want to do the soft signage or dye sublimation in house for more control, better profit or quicker turnaround? There are materials in the mix that can run through most of the eco-solvent printers for soft signage. Dye sublimation is one of the best methods, but a lot of shops just haven’t gotten into dye sublimation due to the fact they need to buy another printer and a heat press as this is another capitol expense in a tight market. Now, you can enter the dye sub production for soft signage and for other unique items for around $20,000 all in!
How this is done is by partnering up with Digital 2 You and getting the Epson F6200 dye sub 44” printer, our Eastsign SOT 1220 heat transfer press and some basic components to create a wide variety of new, soft signage products that you can produce and sell in your shop.
Whether you start with flag pole banners, back lighted displays or wrapped displays, this is all now very easy to produce in your own shop and have control over every step of the process.
Stay tuned for more topics on dye sublimation and soft signage from Digital 2 You in the coming blogs. We are planning on reviews on back lighted displays, aluminum extrusion frames, LED sources, dye sub printing, fabrics and creative display techniques. In the mean time, if you have questions or interest in dye sublimation soft signage, please contact Dennis @ 855-206-4688 or visit our web site www.digital2you.cc for more details.